RecognizeGood® is an Austin-based 501(c)3 nonprofit that provides the means for anyone to illuminate, connect with and learn from great examples of goodness. RecognizeGood is a partner and advisor to forward-thinking businesses, an advocate for the employees of those businesses, and an imaginative champion for all nonprofits in our community. With the help of all Central Texans who believe that goodness is an investment in our future, RecognizeGood is building the community we want to see for those who come after us. Since its inspiration in 2007, RecognizeGood has grown to include a variety of unique programs ranging from celebration to education, but the root remains the same – illuminating the GOOD in our community.


For Goodness Cakes serves up special made birthday, graduation, and other cakes for young people who may not have ever had one.

For Goodness Cakes serves up special made birthday, graduation, and...

Ricardo Zavala has given out over 90 college scholarships and has gathered 1,300 volunteers to serve the 78744 area

From scholarships to community-building, Ricardo Zavala has served his east...


RecognizeGood is proud to announce the honorees for the 2024...

Gaye Polan sorts, distributes thousands of donated clothing items at Trinity Center

Gaye Polan has been an invaluable volunteer at Trinity Center...

Carol Rabun’s Feeding Over 1000 Neighbors Each Month

In 8 years, Carol Rabun and her nonprofit Carol’s Kindness+...

Jill Rossi is Austin Public Library’s longest-serving volunteer

Jill Rossi is Austin Public Library’s longest-serving volunteer – with...

Recap the 2024 Ethics in Business Awards Livestream!


Do you have a good story to tell? RecognizeGood is using visual and written storytelling to engage thousands of viewers and catalyze goodness in Central Texas through the power of inspirational example-sharing. Innovative social impact collaborations, boots-on-the-ground volunteer all-stars, and nonprofits transforming the lives of those they serve are just a few of the types of stories needed. Send your ‘good news’ story ideas our way!

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Our Programs

Explore the programs offered by RecognizeGood and join our effort to illuminate GOOD in our community.


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A free membership joins together organizations who promote integrity, respect and fairness in business.

Good Matters

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