“Kindness Matters” campaign founder named RecognizeGood’s 89th Legend!

RecognizeGood is honored to acknowledge Jacki James as the recipient of its 89th RecognizeGood Legend award, in a presentation held November 26th at Georgetown’s Century 21. As part of the recognition, a $1,000 donation was made in Jacki’s name for Kindness Matters.

Jacki James’ fun-loving son Peyton was bullied in school for most of his life – he was teased for his red hair, his freckles, and his small size. Despite changing schools and regularly seeing a therapist to help him deal with his depression and anxiety, the bullying continued and led Peyton to take his own life in 2014 at the age of 13. After his passing, Jacki turned what she learned from her experience into a campaign called Kindness Matters to share ideas and stories of kindness to others and then began to share Peyton’s story. Since then, Jacki has led talks in over 70 schools across Texas, reaching nearly 12,000 students showing the importance behind the power of their words and encouraging them to choose kindness in their daily interactions.

Through Kindness Matters, she has also worked to create a Kindness on Campus weekly kindness curriculum that endorses the message through acts of kindness. She is changing the culture in schools, one at a time. Jacki regularly receives emails and phone calls from students, parents, and teachers who tell her that relationships and communication have improved in their schools after her assembly. “To know that we have helped even one child means that we’re doing something right,” says Jacki. “That is the honor I want to give to Peyton.”

To read Jacki’s entire story, click here.


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About RecognizeGood

RecognizeGood: THE Foundation (commonly known as simply RecognizeGood) is a local nonprofit that provides a means for individuals, businesses and other nonprofits to illuminate selfless volunteers, charitable acts and community service throughout the greater Austin area. There are several active RecognizeGood programs that work toward this mission from different angles, but the common theme is simple – the illumination of GOOD in our community.