Austin Says Thanks In A Big Way Despite Pandemic Challenges

Our 2021 Say Thanks, Austin campaign totaled over 140,000 acts of gratitude – clicks, tweets, messages, emails, texts and written ballots – and each one represented a member of our community simply saying ‘thank you’ to one of these incredible community servants. In the end, almost $20,000 was donated to charity as we celebrated above-and-beyond volunteerism in a unique way.

A historic winter storm and ongoing pandemic was not enough to keep our community from coming together and celebrating the annual Say Thanks, Austin Campaign. The campaign acts as an extension of RecognizeGood’s Volunteer Legends program, where standout volunteers are celebrated throughout the year with a ceremony and pay-it-forward donation. During the Say Thanks, Austin Campaign however, the stakes are raised – those same volunteers Legends can earn more donations through a month-long gratitude campaign where their supporters send in “thank you’s” through text, email, web, social media or paper ballot. The volunteer with the most “thank-you’s” earns an additional $10,000 donation.  




The pandemic upended the normal Legends celebrations throughout the year, taking formerly staged and indoor celebrations and transforming them into looser, outdoor affairs. The Say Thanks Ceremony fared no differently, with its traditional location of City Hall being unavailable under the current conditions. The RecognizeGood team was undeterred by this and decided to take the celebration to each of the Legends once again- only this time bigger.

“The things that all of our Legends do are incredible and inspiring, but with the rough year that we all have had it felt like we needed to take an extra step in honoring this year’s cohort of volunteer Legends,” remarked Executive Director, Joel Coffman.  

 That extra step came in the form of a LED billboard truck set to drive across Austin and hand deliver the prizes to each Legend at their chosen nonprofit. It was a tall order helping coordinate nine different celebrations and planning a route for the truck that spanned across the entire city, but our team persevered and the reactions could not have been better. The mood the day could be best summarized by Lisa Harris of Hope4Austin, who shared, “That was such a good way to celebrate and spread the message, and the thought that [the truck] has been through the streets of Austin is so fun.”  




The event took on an extra level of gravity since it was delayed by the historic winter storm that Central Texas experienced only 2 weeks prior. It was this added depth that transformed this already important community event into one that no one is soon to forget. Summing this sentiment up beautifully was Kim Updegrove of Mother’s Milk Bank, telling us “I have to say, that living in this community in Austin there are so many stories like this where people, despite the chaos, are working hard to lift up others so that there’s hope. It’s valid, it’s tangible, you can see it and hear it and it’s amazing.”  

Despite a global pandemic keeping us apart, despite Winter Storm Uri wreaking havoc on our backup plans, and despite countless other minor challenges along the way, RecognizeGood was incredibly proud to persevere and find a safe way to honor our most recent class of volunteer all-star Legends while we announced the results of our month-long Say Thanks, Austin gratitude campaign. From early teen to mid-80’s, each of these honorees has made a unique – and Legendary – impact on those around them.

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About RecognizeGood

RecognizeGood: THE Foundation (commonly known as simply RecognizeGood) is a local nonprofit that provides a means for individuals, businesses and other nonprofits to illuminate selfless volunteers, charitable acts and community service throughout the greater Austin area. There are several active RecognizeGood programs that work toward this mission from different angles, but the common theme is simple – the illumination of GOOD in our community.