RecognizeGood intends to illuminate and raise awareness about the good that surrounds our communities in the hopes of encouraging individuals to commit additional acts of kindness. In addition, the organization hopes to promote the importance of ethical behavior and practices in businesses and communities, likewise encouraging such behavior in all aspects of life.
RecognizeGood was founded in 2008. Since its inception, it has grown to develop an array of programs benefiting local charities. These programs range in scale from recognizing individuals with a simple expression of gratitude to recognizing corporations , individuals, and organizations with monetary incentives. However, all the programs are based on the concept that encouraging goodwill promotes the positive power of people, which leads to business and community successes.