The power of GOOD is so wide-ranging that we often sell it short. For instance, when we’re looking for a job! I was fortunate enough to be part of several career development events over the past few months, having conversations with students, adult job seekers and recruiters alike about what it takes to find that great fit between employee and organization. Words like ‘meaningful’ and ‘purpose’ were used a lot – happier people help businesses thrive, as studies have shown, and if meaningful and purposeful work leads to happy employees than of course it’s in everyone’s best interest to make that connection a goal.

So why does using GOOD as a selling point – for both sides – still seem like an afterthought?

Is your company’s outstanding culture and community involvement a reward for new hires to find out about once their technical skills and experience have passed muster, or is it one of the FIRST things you talk about? Is your volunteer work something you highlight on your resume, or is it buried? Is it even on your resume at all?

In both cases, it absolutely should be.

Depending on your preferred source, the top reasons for employee termination are dishonesty, lack of respect, and violating company policy on integrity-based things like drug / alcohol use on the job or using company equipment for personal reasons. Replacing a salaried employee has been predicted to cost anywhere from six months’ salary to twice their salary! If the businesses our community depends on to thrive are dismissing employees and losing all of that money over things like this, a candidate’s values and goodness should absolutely be a huge priority during the hiring process – and those candidates should understand how important it is for them to illuminate the good in themselves at every opportunity.



Joel Coffman – Executive Director

Joel Coffman is the executive director at RecognizeGood. He received a degree in Journalism and Advertising from the University of North Texas in 2008 and has grown with RecognizeGood and its for-profit partner the TyRex Technology Family since 2013. Joel’s passionate about strengthening the Central Texas community through GOOD and his favorite part of the job is finding opportunities to connect those selfless servants he meets with each other and extend the “circle of good.”

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About RecognizeGood

RecognizeGood: THE Foundation (commonly known as simply RecognizeGood) is a local nonprofit that provides a means for individuals, businesses and other nonprofits to illuminate selfless volunteers, charitable acts and community service throughout the greater Austin area. There are several active RecognizeGood programs that work toward this mission from different angles, but the common theme is simple – the illumination of GOOD in our community.